How to Compose a Job Posting

A well-written job posting is your first contact with potential candidates. It’s the first chance for your company to present your values and culture in an appealing way. A well-written job description will attract attention to the position and the company, leading to more qualified applications and interviews.

Besides describing the job and describing the skills, certifications, education and experience, as well as the preferred qualifications A great job read description should also include details about your hiring process from beginning to finish. This ensures that both you and the applicants are on the same page with regards to what to expect. This can also stop drop-offs, ghosting and a more efficient and fair hiring process.

Use a simple, straightforward language that is easily understood by all kinds of audiences. Avoid jargon and cliches, which can be confusing or even repel potential candidates. Employ job advertisements to promote your diversity initiatives. Make sure that the language used does not exclude any person.

Be sure to mention the most important benefits and perks when describing your job. Include any benefits that your company provides like free lunches or offices with a fantastic view in your job description. These may be enough to convince a potential employee to select you over your competition. It’s also a great idea to mention any volunteer opportunities or community involvement your company is involved in as this is something that many potential employees consider when deciding which firm to apply to.